Once more than Ford, immortal since Stephen King "Christine "to a name, the patriots in the US filled with pride: This is Plymouth
In 2001, when the last Plymouth-Models rolled off the assembly line, because there was nothing left of that giant who had surpassed in the 1940s, repeatedly Ford in the registration statistics. With the sports car Prowler and the compact car Neon, which was offered outside of the US market only as a Chrysler or Dodge, the history of the then 73-year-old brand ended unceremoniously in the economic downturn - and the attachment between Daimler and Chrysler, which together have gone were and still not have each other. They saw no chance for Plymouth. may be limited in such a way in the land of opportunity.
At the beginning of this road, in 1928, when Chrysler boss Walter P. Chrysler sent its new brand to compete for the buyer's favor, everything looked quite different. Plymouth should set sail in the lower price segment against Ford and Chevrolet. For a strong showing at the Chrysler lords had served in the glorious history of the United States in the name of the brand. Specifically: The first Pilgrims, with the "Mayflower" landed in 1620 where the US state of Massachusetts today is. the built the pilgrim people in his new home, the first settlement, named after those English city, had begun in the journey to Plymouth.
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The ship of emigrants in the logo should henceforth make millions of Americans to happy motorists. The advertising message was clear: With a Plymouth you get something for the money. Soon, the company offered a car radio - earlier than all competitors. With advanced engine mounting technique is trimmed vibrations to a minimum. Six cylinders were quickly becoming the standard, and a hallmark of Plymouth. Only four years after launch, in 1932, Plymouth was the number three in the market before the GM rival Buick and Pontiac. 1934 was the one millionth car rolled, in 1939 there were already three million proud. In war, civilian production rested in favor of guns and tanks. Then it was initially continue with pre-war models. In 1949, appeared with the Suburban station wagon a new vehicle - for the first time in Plymouth with a completely made of steel body.
From 1953, attracted the curious with the first standard air conditioning in the car dealerships. Many of them like to got in and were Plymouth-customers. In more ways than the Ford brand could surpass in production figures and approvals. Plymouth established himself among the "big three" in the US - in addition to Chevrolet and Ford.
In 1964, the Barracuda premiered, which is now regarded as the first "small" muscle car; The fans say "Pony Car". A nice car, but not nearly as successful as about the only weeks later appeared Ford Mustang, which gave this car genus name. The brand's success secured well into the 70s in the Plymouth Fury (Models I to III and sports). Speaking of Fury: This car will probably always be remembered Stephen King fans because the author made the orgy in chrome and paint the star of his bestseller "Christine". The 57/58-mm model of Fury was a two-door coupe and always painted in light ivory. The characteristic two-tone paint and four doors (as described in the book) was actually the Plymouth Belvedere, but the Fury (Fury) was better suited to the story of the evil, murderous street cruiser.
Mid 70's, the Chrysler and Plymouth bosses decided a collaboration between the American brand with the Japanese Mitsubishi Group. It emerged as the laser (Mitsubishi Eclipse) or Sapporo (Galant). The core brand values hiked by little overboard.
Earlier, the affordable "American Dream", The brand went down with the ship
And threatened further trouble: the oil crisis hit the US auto industry with its fuel-guzzlers to the core. Sales plummeted, Chrysler received from the state a loan of one billion US dollars. The former Ford manager Lee Iacocca took the helm at Chrysler and introduced the modular principle. From then on the "Badge Engineering" reigned: the cars from the Group resembled more and more; they just got another emblem glued. Also new, truly independent models such as the Voyager the first van or retro-Mobile as the PT Cruiser and the Prowler did not stay Plymouth Reserved.
So at some point the question arose about the meaning of the brand. In 2001, the lights went out at Plymouth. But in 2007 appeared unexpectedly again a classic in the tabloids on: In Tulsa / Oklahoma a "time capsule" was opened. 1957 had been outside the courthouse a '57 Plymouth Belvedere in one - sunk waterproof pit with more contemporary offerings - as you thought. 50 years later, the car should be lifted. But the capsule was filled up water, the Plymouth irretrievably lost - as the brand itself that was lost in the stormy sea of the automotive industry.